Xensam: Join the Future of SAM
Xensam is the leader in AI-powered, cloud-based Software Asset Management. Our technology gives clarity in complex IT environments, helping every user make smart, data-driven decisions and maximize software ROI.

We’re scaling fast and looking for people who want to join the journey. At Xensam, you play a key role in a team built on energy, focus, and positivity. We value experience, but even more, the person behind it.

Together, we build the future of SAM.

About the role
Xensam is now seeking an experienced Content Manager to lead and execute our content strategy across digital, paid, brand and demand marketing channels.

The ideal candidate is an independent content leader who owns end-to-end content strategy, planning, production, and optimization with measurable impact on brand awareness, customer acquisition, engagement, and revenue growth. This is a hands-on role requiring strategic thinking, cross-functional collaboration, and self-driven execution.

Responsibilities
You will own the entire content lifecycle: develop, maintain, and execute an editorial calendar that covers blogs, white papers, brochures, infographics, website updates, and more, prioritizing key business objectives. Furthermore you will:

• Lead content strategy across digital platforms (website, blog, social, email) and paid channels (PPC, sponsored content, demand generation) to drive pipeline and qualified leads.
• Research and create customer-centric content by proactively engaging with internal stakeholders (marketing, sales, product) to understand products, markets, and audience needs.
• Own and manage Xensam’s organic social strategy and execution including performance optimisation to grow brand awareness, audience and inbound leads.
• Optimize content for all stages of the funnel, ensuring messaging that resonates for awareness, consideration, conversion, and retention.
• Collaborate with marketing and sales teams to ensure cross-channel integration and consistency - supporting email, events, campaigns, and landing pages as needed.
• Own measurable content outcomes: develop content that directly drives traffic, leads, and sales pipeline; regularly report and iterate for business impact.
• Stay ahead of trends, propose new formats, and leverage AI tools as appropriate to drive efficiency without sacrificing tone of voice, originality or quality.
• Deliver quickly and reliably - operating with autonomy and a business-first mindset, not waiting for creative briefs or excessive direction.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 4+ years’ proven experience in B2B SaaS/tech content management - planning, creating, and optimizing multichannel content that drives demand and business outcomes.
• Demonstrated success managing and executing editorial calendars and integrated content programs.
• Good understanding of digital marketing channels, SEO, paid media tactics, and analytics tools.
• Self-sufficient professional with a strong ability to work independently and take full ownership of responsibilities.
• Excellent professional communication in English; with Swedish or Romanian being a plus.
• Include portfolio in your application with examples of content strategy, demand generation campaigns, blog development, brochures, and paid media assets for B2B audiences.

What you get

• A key role in an exciting international expansion.
  
• The opportunity to help build our office in Romania from the ground up.
• Three days in-office (with remote work on Mondays and Fridays). Office location is Strada Constantin Mille 18, Bucuresti.
• An opportunity to shape your career growth while contributing to the company’s success.
• A dynamic position embracing "freedom under responsibility".
• If sales targets are met, all employees enjoy an annual destination trip.
• Competitive salary and benefits.
• Other location-specific benefits.

Our values at Xensam

Rebellious
We challenge the norm and act with initiative – always with responsibility.

Humane
We foster a caring, inclusive environment that values diversity and respects individuality.

Harmony
We value balance and create a supportive workplace where people thrive.

As part of our recruitment process, we conduct background checks on final candidates to fulfill our commitments to customers and ensure a safe work environment.

Please note! References and relevant portfolio required. Only those with proven, self-sufficient B2B experience will be invited to interview.